THE 411
OUR WHY
OUR PURPOSE
It’s SIMPLE - we are dedicated to working with brands that have a desire to establish an inclusive community so that their customers have a platform to build personal connections. We believe that customers should feel connected to the brands they buy from and are able to by interacting with the brand and other consumers. Our purpose is to cultivate brand communities that feel like a second home for customers. We ensure your customers feel like a part of the family rather than just another sale.
ABOUT
PURELY DEFY
We are a consulting firm that gets that branding and marketing are not-so-friendly on the financials - especially when it comes to developing an intuitive brand that speaks to your prospective customers without you having to say much. If you are reading this page, you know the importance of branding and marketing to scale your business. We understand that not all companies have the means to effectively market their brand in a way that cultivates an emotionally tied community. We designed our business model to effectively and affordably get your brand talking to your target market.
Our goal is to walk with you throughout each phase of growth to ensure every aspect of your business speaks to your brand. In order to meet this goal in a cost-effective method for your company, we offer a variety of tiers for our consulting services. The tiers allow you to determine how much you want our team to be involved in your business. We can be the guide and sounding board for your team or we can be a part of your team in a bigger way. That is up to you!
Not only do we offer different tiers, but we also offer different payment options to make sure you get the service your business needs to grow and meet your goals. We will discuss these options with you when you inquire about our services. By working with us, you will benefit from discounts on services with partnering companies. We understand the value of our role in the success of your company and take full responsibility to meet your expectations. We believe that you should enjoy the journey of developing and growing your brand. When you partner with us, expect to have a lively experience curated uniquely for you, your team, and your brand.
Hello
OUR NICHES
FASHION & BEAUTY
TRAVEL & ADVENTURE
ENTERTAINMENT & ACTIVE
Results
BRAND CLARITY
We do a deep dive to gain clarity on your brand's purpose and values. By fully understanding your brand's identity, you are able to maintain brand integrity across all marketing communications. This way you can make quicker, smarter decisions with your target consumer in mind.
MEMORABLE CUSTOMER EXPERIENCE
We curate interactive experiences that send your customer's experience with your brand from satisfied to memorable. This will improve customer retention and have your customers bragging about their experience with your brand.
LOYAL COMMUNITY
We develop programs that are focused on cultivating an inclusive and interactive community around your brand. Customers that feel emotionally tied to your brand, stay loyal and advocate for you. This leads to increased organic brand awareness without you having to pay or push for it.
Benefits
FULL SERVICE TEAM
We are a full-service branding studio with expertise in brand development, product development, customer experience, community relations, content marketing, and event marketing to meet your branding and marketing goals. There's no need to hire a full-time marketing team to meet your goals when you partner with us. We act as an extension of your team!
We understand every dollar matters to a growing company. Our team has built relationships with third-party services that have agreed to offer discounts to our clients. Just as much as your success is our success, our savings is your savings!
PURELY DEFY COMMUNITY
Purely Defy's purpose is to create interactive experiences designed to spark connections. As much as we hype on the importance of integrating this into your brand initiatives, we have integrated this into our business model as well. The Purely Defy Community platform was established for our clients to network and grow their business by learning from each other and interacting with one another.
PARTNERSHIP DISCOUNTS
BEYOND THE BRAND
Return on Generosity (ROG) Program
The Real purpose behind Purely Defy
There is always a story behind the brand and we are no different.
FOUNDER'S STORY
Our founder, Margie, has personal ties and insight into the lives of foster children from her time spent in foster care from the age of 11 until she aged out of the system at 18 years old. Due to the foster care system being underfunded, she witnessed several major issues with the government-funded program. Now she is in pursuit of enhancing the lives of foster youth and their families by using her expertise in marketing and branding.
As a young teen, when her friends were talking about their future college plans, she struggled with the thought of, “What happens to me when I leave the foster care system?" "I don’t have parents to financially support me or to help me pay for college." "Am I going to be able to survive on my own?” She was the only one she knew that was in foster care, so she kept it a secret. With that secret, came the feelings of shame for being different, and loneliness and entrapment from not being able to share her dirty secret. Although we don’t want to normalize the actions and circumstances that cause children to go into foster care. We do want to wipe away the shame that can come from being a “foster care kid” and bring more awareness and resources to children that might have the same questions Margie had as a young foster child.
OUR MISSION
We believe the fruits of our success should be shared. We walk the talk by forwarding 10% of all profits directly to the Return on Generosity Program before moving on with business. These funds go toward developing and expanding the program, along with supporting foster care programs nationwide. This way we can build the infrastructure needed to support our mission of impacting lives and building an inclusive community that is focused on giving back, creating a cycle of generosity.
SHARED GOAL
By partnering with organizations with the shared goal of changing foster youth lives, we are able to spread awareness and provide resources to foster children and foster families. We offer discounts on our services for clients that are willing to give back by providing their products and services to the ROG Program.
Within the ROG Program, we have a paid internship program that offers job opportunities to those in foster care. Our goal with the Mentorship Program is to not only be an advisor for current foster students but to also teach and build the skills and knowledge in the areas of marketing, branding, product development, and business development that our interns can take with them in their future endeavors. Purely Defy wants to give students the confidence to pursue their career aspirations and the drive to defy all odds and live out their purpose.
Purely Defy partners with companies for the ROG Program in these industries: clothing, traveling, sports, education, food/beverage, home, and electronics but we are not limited to just these niches. If your organization can help support the foster families in our program through your products and services, we are willing to shake hands with you to offer you a discount on our services. For more details about giving back to the ROG Program, please ask us during the discovery call.
